Analyse The Streingths and Weaknesses Of The Boston Matrix As An Aid T

In this essay I will look at the strengths and weaknesses of using the Boston Matrix to assistance make decisions in business. I will first briefly explicate the Boston Matrix and then analyse its effectiveness as an care to making a grocery storeing strategy.Like Ansoffs matrix, the Boston Matrix is a well known tool for foodstuffingmanagers. It was developed by the heavy(p) US consulting group and is a way that a business deal compare all of its products. The two aspects it looks at are market partake (relative to that of competitors) and market growth. To use it you would look at all of your products and sort them into 4 categories, stars (products with a high market growth and a high market share), cash cows (high market share in a market with little growth), problem children/question marks (low market share in a growing market) and dogs (low market share in a market with no growth). There ineluctably to be an equilibrium of the different types in your product portfoli o. Never have any dogs, but try and march on the same amount of the other 3 types. This means that funds open fire be evenly distributed between the 3, currency generated from cash cows needs to be exhausted turning problem children into stars, which will eventually mother cash cows, and the cycle continues. Some problem children will become dogs, and money from cash cows may also have to be spent compensating for these failures.The Boston Matrix is commonly used to try and help pattern the future of a company as well as only if categorising products. Bu...