Cigarette Ad Essay -- essays research papers

Smoking Your wellness AwayPuff, puff, puff . . . ummm the cool fresh taste of smoke in your lungs. Doesnt that taste good Well, depending to whom you talk to, a variety of answers atomic number 18 possible. It is interesting though, that we, as a society, actually are still deceived into accept the false promises of happiness and bliss from smoking fannys. In our society masses still deny and forget the fact that smoking ca maps lung weedcer and right off kills over a million pot every year, and that is just what baccy advertisement departments would like to have you forget. Nowadays, announce has become a study part of American society today. Everywhere you go there is advertising to be seen and absorbed by the consumer population. Nowadays, every company has a specialized company inside the big business thats sole social occasion it to come up with interesting and new ways to promote its product. cardinal industry that has been under fire for the types of advertising done during the last ex years is the tobacco industry. Major tobacco companies, specifically the R.J. Reynolds and Laramie corporations, spend millions of dollars for each one and every year, selectively advertising to older audiences in the Camel ad and to citizenry who are socially active like the ones in the Newport ad, by purposely using popular icons like Joe Camel and American suppositionls like the expiration, white, and blue colouring material in the Camel ad, and by using human emotions like desire and popularity that everyone can relate to as found in the Newport ad, all in an exertion to sell a specific idea . . . cigarettes are pleasurable and enjoying to smoke. In the advertisement put out by the R.J. Reynolds Company showcasing its Camel cigarettes, the attempt is do to seduce the customers into believing that it is hip and cool to smoke cigarettes. The first thing you notice in this particular advertisement is the large puffy red Afro donned by the man perfec tly centered in the ad. He seems to be a throwback to the seventies when there was a collective tincture of freedom and invincibility enjoyed by the youth growing up in that era. It seem this man is living a surreal world sufficient of bliss and happiness. His long smooth sideburns, small golden sunglasses tinted with a fresh color of purple, and attention-grabbing starred blue suede shirt with the welt pul... ...sements have a very cunning way of anticipating and targeting what kind of psyche the company wants to carry on the tradition of smoking cigarettes. In the Camel ad, they conceit is mixing the old with the new, while in the Newport ad the whole idea is having fun and being part of a larger group. Also, both(prenominal) of the ads use specific coloring to enhance the product. The American red, white, and blue in the Camel ad, and the label green in the Newport ad. It is also interesting to compare what the Camel ad has that the Newport ad does not. For one the Camel advertisement actually has a man smoking a cigarette in the ad in comparison to no cigarette shown in the Newport ad. Also, on the Camel ad it is noticeable that there is a operating surgeon generals warning on the bottom left corner of the ad, informing people on the risks of smoking cigarettes. This is not found anywhere on the ad for the Newport cigarettes and possibly lets the prospective consumer be at ease not perceive the awful risks of smoking and what it actually does to people. Finally, in comparing both of these advertisements, both of them are effective ads that clearly convey the intended ideas of both companies, respectively.