ZAGREB SCHOOL OF ECONOMICS AND MANAGEMENT Marketing diary world-class October 9th December 2010 This Diary is the property of Ivan Kasapovi? third year at ZSEM, class of 2012 I. orchard apple tree Inc.s freak out a mackintosh campaign, 1st October 2010 [pic] I am a huge Apple fan, so I want my commencement ceremony diary entry to be their campaign. Get a mac is a classic series of brusque TV commercials which air from 2006 to 2010 in the fall in States, Canada, Australia, New Zealand, the United land and Japan. Each advertisement featured the same unprejudiced scout: Justin Long, portraying Apples own mackintosh computer, introduces himself with the iconic line Hello, Im a Mac. and thus behind Hodgman quickly adds And Im a PC. In purchase order to present their Mac computer as a to a greater extent user-friendly product than a Windows PC, the Mac is milled in casual clothes and is portrayed by an easy-going, adolescent individual to whom people can easily revive to. The PC, on the other hand, is portrayed as a closemouthed strain man in a suit and a tie, alluding at the fact that PCs are more(prenominal) conservative, less flexible and more close-minded. The duo usually acts out a legal brief study in which the capabilities and attributes of the Mac and PC are compared, with PC very much being frustrated by the more laid-back Macs abilities.
along with the Coca-Cola versus Pepsi commercials, this campaign is one of my favorites and it is always one of the first to picky my mind when I think of comparative advertizing. They comp ort been challenged many times at court, but! have never been hale to be pulled as Microsoft (the producer of Windows) continually failed to prove the statements in the commercial as untrue. Many companies excessively tried write the commercials concept, but no(prenominal) have been up to(p) to make such an impact as the original. Reference: hypertext transfer protocol://adweek.blogs.com/adfreak/get-a-mac-the-complete-campaign.html II. Renault Clio The Double-Back Commercial, 1st October 2010 This commercial air out on...If you want to get a full essay, order it on our website: OrderCustomPaper.com
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