CATEGORY ANALYSIS 1.Aggregate market factors a.Category size i.This falls to a impose place deadlock completely athletic orbit which is a big home back in the geezerhood but now m any of these stand alone theatres has closed(a) and the size of the folk has foregone down which makes the category golden to penetrate. Though on that point argon still sharpen competitors they wont oppose problems to the contribute. about of the direct competitors are a very small theatre like Bellevue and meters cinema with oneness functional screens and their physical object markets are more of the lower class which makes the category prototype for condescension like our because there is no strong direct competitors. b.Category growth i.There is hardly any growth in this category which makes it a good category for our business because we lav monopolize in this category because no competitor is rough our standards. Our business depart revive this end category with our ma rketing programs that get outing make customers realize a want for this kind of business. \ c.Stage in the product life one shot i.The business is still in the introduction ramification because this is a ludicrous kind of business that no other business firms piddle tried but these falls under stand alone theatre.
Since we are still in the introduction stage we will launch ad campaign that will show up sensation of the business. The campaign we will be launching will embarrass advertisement, sales promotion, and PR such as move ads, radio ads, coupons, discounts and publicity stunts and more promotional tools to achieve our refinemen! t which is to increase awareness. d.Seasonality i.Our business has no seasonality because every day is a better day to relax and hang out with your families, friends and have it away ones. nevertheless we are expecting to reach our peak when its holidays like Christmas, red-hot year, valentines and put down because this is time where people doesnt have work and school, this will be a great time to spend time with their love once. e.Profits i.Estimate profit per day...If you want to get a full essay, order it on our website: OrderCustomPaper.com
If you want to get a full essay, visit our page: write my paper
No comments:
Post a Comment